There is an unspoken truth that, when someone purchases an item, the package will eventually be opened. Occasionally there is a failure in packaging and it cannot be easily opened by the consumer. This leads to frustration and possible breakage of the product. Package designers must be especially vigilant to...

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Manufactured products are only as good as their sales. Companies must sell the items they produce in order to achieve their profit goals. Packaging design goes a long way toward selling a product, especially one that is new to the market. It is important for a company that is expanding...

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Many consumers buy products for a specific reason. They may need the product, or they might be purchasing it as a gift. These reasons will help them to decide what product to buy based on how it is packaged. If a product is for their personal use, they may be...

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Packaging plays a large role in consumer sales. It must be colorful enough to attract attention and sturdy enough to protect the contents during the move to its final destination. It must be cost effective for shipping a product by assuring a maximum number of units fit together in one carton or crate. To do all this effectively, packaging requires attention to detail in its design phase. Each component must be considered equally important and produce results to be considered a success.